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Fashion Production Across the Globe

The term “fashion” generally refers to a popular practice or style in the areas of clothing, makeup, accessories, footwear and so on. However, when considered in a strict sense, fashion mainly refers to the trend in dresses or the kind of attires and apparels people put on. The issues of style and design have a lot to play when looking at fashion across the globe. Fashion production has continued to be a moving trend all over the world. Several kinds of fashion attires are all over the place. Fashion trends keep coming onboard on yearly basis. The fashion enterprise is indeed an interesting aspect of business that is generating waves across the world.

Fashion productions are thriving all over the world. Different kinds of fashion products have continued to be produced by many companies across the globe. The fashion industry is always a beehive of activities in almost every nation of the world.

Actually, the fashion industry is a modern age product. This is a fact since most clothing materials were custom made prior to the mid 19th century. Before the advent of the fashion industry, people only made use of handmade and homemade clothing materials. Such materials were made by local tailors and other dressmakers in those days.

However, the dawn of 20th century marked the beginning of new inventions in the fashion industry. Diverse kinds of modern technological tools were introduced. Different kinds of sewing machines, threads and other tools came onboard. There’s also the development of the factory system of production which gave rise to the establishment of many fashion industries across the globe. Big fashion companies started making waves in various countries. This gave rise to the production of quality fashion attires, apparels and other clothing materials.

Today, mass production of fashion wears is the order of the day. There’s the proliferation of fashion industries, companies, wholesale outlets, retail outlets and so on. Different kinds of fashion wears are now produced in diverse patterns. Diverse kinds of approaches are also being used in the production process.

The bulk of fashion production activities as it pertain to the fashion industry actually started in the European and American continents. However, it has now assumed an international status. Fashion is now a highly globalized industry which is found in every continent of the world. Some fashion wears and products can be designed in one country while they are eventually produced in another country. Such fashion products are also imported or exported across the globe after the production process.

Meanwhile different kinds of approaches are being used in the modern day fashion production. There’s the production of raw materials such as textiles, fibers, fur and leather. There’s also the production of different kinds of fashion products by manufacturers, contractors and fashion designers. Different kinds of styles and designs are also used in the production process.

Finally, fashion production has also attained another great height with the invention of the internet technology. Today, several fashion producers operate their business online. Lots of fashion products are now sold online. This has continued to change the face of the fashion enterprise across the globe.

Lucrative Fashion Jobs Abound

The latest fashion industry news has announced a great number of varied fashion positions that eager enthusiasts must fill up. Numerous jobs abound in the fashion world. One can be a model or designer – every skilled individual is needed to take up an exciting job. Still, the industry is not just about designing or modeling – it is so broad that there are immense fashion career opportunities available to those who want them.

Best Fashion Jobs Available (Aside from Modeling and Clothes Designing):

Even if an individual has no skill or talent to start his own clothing line, there are actually tons of other opportunities that will allow him to become a part of the fashion industry. There are jobs – and not just as a model or designer – that anyone else can enjoy doing within the industry.

Fashion Merchandiser

A competent merchandiser spots anything that can be turned into the latest fashion hit. For an individual to do well as a fashion merchandiser, he must have the instinct to know if an emerging style has the potential to become a hot fashion item.

He knows wearable items that sell, and identifies ones that will forever remain as stocks in department stores. A good fashion merchandiser performs product development – from the conceptualization to the final production and marketing of the product.

Fashion Brand Manager

Anyone who is serious in selling clothes knows that he is promoting and selling a brand. The main responsibility of a brand manager is to create an image for his fashion brand. He does this by developing unique ways to present such brand to consumers. Ideally, a brand manager possesses a degree in Merchandise Product and Brand Development to do well in this career.

Accessories Designer

For the individual who believes that he has an eye for accessories, and can create ones that can make a lasting impression to people, he must consider a lucrative career in accessories designing. To do well in this job, accessories designer must go to the hottest accessories oases such as fairs and trade exhibits. From these events, he can gather helpful inspirations to create unique designers for his own line of accessories.

Fashion Buyer

Fashion buyers are responsible for maximizing the sales and profits of a fashion boutique. They are a step ahead when it comes to fashion trends. This allows them to be ready to provide clients with the clothes that will satisfy their fashion preference. Apart from the selection of merchandise for the store, a fashion buyer is involved with its promotion and sale.

The Popularity of Fashion Blogs

The Internet is chock full of them – fashion blogs of different shapes and forms, expounding on the merits of skinny jeans versus boyfriend jeans. Or why pink is the new black and all that jazz. Going online these days means getting your fill (whether you like it or not) of the latest fashion trends by way of fashion blogs.

Perhaps some people would argue that fashion is not that important and it’s something they can do without. However, if you think about it, fashion has always been part of our lives – it has always greatly influenced society and culture, mainly because it is made possible by factors like the weather, the environment and more significantly, by an individual’s personal experiences, beliefs and values.

Fashion even helped define certain eras in history which involved class discrimination, the thin line between royalty and non-royalty and even social dressing restrictions. In the old days in Western Europe, government regulations prevented the bourgeoisie from dressing up in fine clothes so they wouldn’t look like royalty. In China, the dragon was considered a symbol of the emperor and thus, should not be worn by non-royals. During World War II, the length of American women’s skirts was restricted due to fabric rations. It just goes to show, fashion has always been a major influence in our life and that we’ve always lived with it – we just didn’t know it.

Today’s fashion-conscious people or fashionistas, as they are fondly referred to, live with fashion in different ways. They use fashion blogs as a means to check out new trends not to be perceived as cool or in, but to know what people on the streets are wearing. Fashion bloggers themselves have a firm grip on the latest styles and shy away from those that lean towards the “outrageously expensive” and suggest instead, what is cheap but chic.

Another reason fashion bloggers are popular is because they themselves were once fashion outs – outsiders who, due to their persistence and perseverance in gaining an upper hand over the so-called “snobs” in the fashion industry, have become lauded insiders. They send the fashion world spinning with their honest takes on this season’s collections via honest and real takes on the current trends and how the ordinary folk may be able to carry them off.

They also possess a myriad of talents from which they derive even more influence for their blogs. Some of them host fashion events or dress the windows of the world’s most famous and finest fashion storefronts. Still, others shoot look books and even walk the catwalk themselves. Such is the success of fashion blogging that even other major industries like advertising, want a piece of the action. Because fashion bloggers are faithfully followed by women everywhere, they have become potent personalities whose words are read and taken to heart like one would the Bible. And advertisers and retailers are eager to get their products moved in big ways.

Yes, fashion blogs are here to stay. In fact, it can be safely said that they are slowly but surely replacing magazine editors as the leaders of style and fashion. Fashion blogging is one industry where the huge payoffs outweigh all the risks – fashion bloggers may very well be the fashion world’s answer to high corporate earners in the world of business who make business suits look good.

The Big Four Fashion Weeks: New York, London, Milan and Paris

The four major Fashion Weeks are held semi-annually and internationally. Each one of the Fashion Weeks has a unique style, all their own.

In 1943, New York held the first Fashion Week, and has been the quintessential idea of fashion week ever since. Now known as the Mercedes-Benz Fashion Week, it does seem to be the most commercialized of the big fashion shows, in that the clothes are created ready-for-market. Its styles and designs are arguably a lot ‘safer’ than the other three locations.

In 1984, London jumped on the fashion train and recently has been making a splash with its high-end couture. London Fashion Week has not yet reached the commercial level of New York and is less likely to follow fashion trends. Rather, each London fashion house showcases its unique take on fashion-forward concepts, and their collections are still market ready. The heavy hitters in London like Richard Nicholl, Christopher Kane and Giles Deacon are all amazing designers who produce commercially viable collections that would stand out at any of the fashion shows around the world.

Milan’s version of the week was established in 1958 and is part of the Big Four internationally. It is owned by a nonprofit association which disciplines, coordinates and promotes the development of Italian Fashion and is responsible for hosting the fashion events and shows of Milan called Camera Nazionale della Moda Italiana. The original Italian Fashion Week was not held in Milan, instead it was held in Florence at the hands of Giovan Battista Giorgini. He held the first “fashion parade” in the living room of his house “Villa Torrigiani”. Then the Italian week later moved to Rome, and then Milan where it is currently held in haute style today.

Paris is known as the fashion capital of the world, and holds the finale position in the fashion show tour. Paris Fashion Week brings each season’s chaotic schedule of international fashion weeks to an end. High-end French designers include: Christian Dior, Coco Chanel, and Louis Vuitton along with many more stunningly talented designers. Typically, Paris has some of the most extravagant shows, especially with Paris Couture Week.

No matter which of the Big Four is your favorite, each week is sure to dazzle its audience with new haute couture designs year after year. In addition to haute couture trends, innovative fashion designs have also been making a big impact, especially in New York, the only location that allows a fashion school to feature its students’ designs, which are often very fresh and inspirational. It is definitely important to keep up with the latest runway styles from all four weeks to stay on top of upcoming trends for the next season.

Fashion School Tips: 5 Tips for Success

The idea of fashion school might seem like a catwalk, but in reality a degree in fashion is extremely demanding, rigorous and competitive. By following these five fashion school tips for success, you will be well on your way to a degree and a fashion career!

Tip 1: Pursuing Your Passion
If you are interested in pursuing a fashion design degree, it’s important to evaluate whether this is the right field for you. Do you see a fashion design and think about how to make it better? Can you not stop yourself from going through every magazine and critiquing the looks? Are you constantly altering you and your friends’ clothes? If you answered ‘yes’ to these questions, then fashion design school is probably for you!

Tip 2: Choosing the Right School
Now that you know fashion is your passion, the next step is choosing a fashion school that meets your needs. You need a school that has state-of-the-art equipment, that hires fashion professionals to teach its courses, plus one that is extremely connected to the current fashion industry. Are you looking for a school that is located in a metropolis? Or are you looking to take fashion classes online? This criteria will help you narrow in on the fashion school that is perfect for you!

Tip 3: Study, Study, Study
Now that you are in a fashion school that meets all of your prerequisites, you need to do well! This means picking the correct fashion courses to fulfill your degree and focus. Read each course syllabus thoroughly and create your calendar according to when assignments are due. Take notes during class and go over them before you attend class again. Give yourself plenty of time to complete your design projects – more than a week. Do not skip parts of your projects: draw a rough draft, select colors, make patterns, etc. Mastering correct study habits and your creative process early on will help you in your fashion future.

Tip 4: Make Connections
You go to classes, are doing extremely well and have most of the basics down. Now you need to take a look around you. What other students are doing well? Which instructors really stick out in your mind? You should volunteer to collaborate with them; offer to do extra projects with them and meet with your instructors if at all possible. The best way to make it in the fashion world is to pave the path with people that know and like you!

Tip 5: Put Yourself Out There
Now you know how to ace all your classes, create the fashion designs you love and you know your peers and professors. It’s time to take the plunge and put yourself out there: get a fashion internship! Your fashion school has connections and resources that you can only utilize as a student – take advantage! If you keep putting it off until after you graduate, you are missing the opportunities currently available to you.

By following these five fashion school tips for success you will be well on your way to a successful fashion career!

High Fashion Modeling Requirements As an Editorial Model – More Factors Than Just Tall and Skinny

Educating yourself to recognizing what editorial print modeling realistically “looks” like in a high fashion magazine is the first step to understanding the variations of the different types of editorial modeling and how it is different from the other more common types of “commercial” print modeling work. Editorial work in a magazine is a huge “jump-start” for a fashion model’s career. It is the experience many strive for.

“Editorial” print modeling refers to “magazine experience” for the model where a “story” is being told without words, but rather by photographic pictures (or groups of pictures) of the model in a high fashion magazine. This type of print modeling carries a very “prestigious” landmark on a model’s career. Its’ work includes the current fashion and beauty trends of society by showcasing designers, make-up, hairstyles, skin care, etc. as told and expressed via a pictorial story. Editorial modeling can even tell a story about all of the different aspects of people’s lifestyles. If you pick up any high-end fashion magazine you can find numerous examples of editorial print work.

Some editorials in magazines are considered so prestigious because they set the standards and trends for the current and “near future” of the market that the pictorial story is being told about. Refer back to those magazines that are from months, years, or even decades ago. Somehow, the editorial pictures you may find from that period of time have been a part of the history of fashion, beauty, or lifestyle as represented by that magazine’s staff.

Who thinks of the concepts of editorial stories in those elite high fashion magazines? There are teams of people all over the world who work for the various high-end magazines that have their input. These people write and create their concepts of what styles, models, designers, and trends are “IN” for any unknown given period of time. That makes them a very important part of the modeling industry. When glancing through those magazines you should note that an “editorial” is not an advertisement for any “specific” company, so if you see one specific product being advertised with its’ logo, then it’s an ad…that’s something different called a commercial print advertisement. If it “looks” editorial, but you see the company name in large print…it is meant to tell a story for that company’s image of what they want to sell to the consumer. High end fashion and beauty clients can place some creative, multi-page print ads into magazines that may mimic an editorial spread. The biggest difference is the rate that the model gets paid for doing a commercial, fashion ad for a high end client versus an editorial fashion spread for a magazine.

For the purposes of editorial modeling, pay close attention to how expressive, awkward, dramatic, artistic, and creative the poses of the model are versus the more refined poses you would see in a catalogue that emphasizes selling the clothes as #1. Remember, the editorial model promotes the story and concept via editorial pictures in magazines where the main emphasis is on the story or trends. In the magazine’s editorial (pictorial) spread there will be some sort of reference to names of designers and the cost of garments and/or accessories that are being featured, but it is not meant to act as a dedicated advertisement.

These magazine spreads get a lot of attention. Surprisingly, even though the editorial model is a strong statement in the “story”, it is only unfortunate for the model that this is NOT a high paying job (maybe only a few hundred dollars). This may be one of the only drawbacks of being an editorial model in the beginning. When you need the money probably the most (if you haven’t saved enough money to last you through this phase), this income doesn’t go very far in paying the high bills that go along with living and working in the “big city”. Most would expect models appearing in a famous high fashion magazine to be compensated well with money, but they are not because it’s not a paid advertisement by a client. It is a special feature created and presented by the magazine.

Apparently, from the fashion industry’s view, it’s the “prestigious” experience that has a lot of value to the model, so models have accepted this reality (whether or not it’s really fair). After all, when the magazine hires a model for an editorial spread they are hired to perform their service as a model representing the magazine’s concept and creative story…it’s a booking. It’s not a tax write-off for the model. The potential tear sheet may (or may not) bring more prestige and work for the model because truly it is not guaranteed no matter what anyone tries to offer as a reason to work for such less money. The magazines do play such a major role in the modeling and fashion industry that it’s a tough argument on the model’s behalf. The magazines rather monopolize on this fact, of course, so they will always find another model looking for their big break who will accept their terms. Could those famous fashion magazines afford to pay their featured editorial models more money? Only they know.

Remember this fact; everyone is replaceable in the modeling industry. It’s a harsh fact, yes. The ideal goal is to work and to adapt until you decide you don’t want to model anymore (before the industry decides you’re done). It doesn’t quite work that way because trends change, models age, and new-faced models pop up all over the place. There are more reasons, of course, but the fact that there will always be someone else to replace any model is why magazines do have that power to pay very low for their editorial placements.

Eventually, on the very positive side, it seems that the experience of editorial print modeling does lead to more money and prestige because of the increased exposure, tear sheets, and the demand for future bookings from clients who do pay more money (and that is pleasing). The editorial model is a standard of what the “beauty and fashion” message is for that moment in time, so everyone wants them. When an editorial story features that model, they are literally given a seal of approval as representing who and what is IN. So, moving on from the fact that it’s not even a little “high paying” job can lead the open-minded model to keep their business mind open, too. Consider the MANY, MANY “pros” to the model from the editorial experience. This part of their career rarely happens to a large percentage of aspiring models, so the #1 “pro” is that they are super-fortunate to even appear in and get tear sheets from a high fashion magazine.

Being realistic, there are many successful “commercial” print models that would have really loved to have been a high fashion editorial model, but they never had that opportunity. Once again, models are subject to other’s opinions and standards that control their career’s general success. There are things that models can do to increase their “editorial” skills and “look”, though, but there are just some models who will never get their chance at editorial modeling even though they may be uniquely beautiful, outwardly gorgeous, or even perfectly reach the standard sizes required of editorial models. It’s not easy to compete with the concept of “editorial” beauty, so your modeling career should be balanced if you strive for such a “prestigious” role. If the editorial modeling style is what you think you really want to do, you need to remember that those editorials may not pay your bills alone in itself, so that’s an area where a model should be well-rounded and versatile in many other types of modeling that can help supplement their income. There usually is no time for a busy fashion editorial model to have another job because a model has to be very flexible with their time for going on bookings, go-sees, fittings, etc. Establishing a back-up savings of money even in the early stages of a modeling career is crucial to hold you over as you build your career.

Things in the fashion industry can change quickly, so this can work toward your advantage if you are very close to starting your editorial modeling career, but the changes can be more harsh if you’ve already been established as an editorial model because many insiders within the industry will know you’re on the way down when the magazines stop booking you. That is the time to branch out to other modeling opportunities if you still want to work as a model. Editorial modeling is relatively for a very short period of time in most models’ careers, so the model that is fortunate to model as both an editorial and then a commercial model may see the long-term success in their career through the years.

If the opportunity for success happens, it is a wonderful landmark in the model’s career, so use it wisely. This is an opportunity to be positively recognized, so show your potential as being dependable, professional, and adaptable. Don’t blow the opportunity away by acting immature or childish. Being professional doesn’t mean being uptight and boring, either. There are interpersonal, social skills that need to be adapted for different occasions. The editorial model has contact with such a wide range of industry professionals that each has their unique role with diverse personalities.

REMINDER: Your life is your personal business, so be careful of what and how you communicate because first impressions are hard to change. For example, being late is very, very bad. Also, complaining can be annoying. Having a free-spirit can be youthful, but there is always a correct time and place to be a part of every party scene (and there are pros and cons to that which can make or break a model’s career if they don’t use any self-control appropriately in their lives.) Relationships do form with people over the span of a model’s career. Some people may be there for a very short time, but other relationships can last for years. It’s an industry of “acquaintances” that really have fewer “real” friends, but as long as you know your place and your role in the industry you can keep a better sense of who’s really there to help you. People tend to have motives that are self-orientated, so keep your eyes on people that can help you and be prepared to offer them the type of relationship that is okay with you, but not so they are taking advantage of you. This applies to relationships with other models, photographers, agents, clients, etc. There can be real friendships, and there can be golden opportunities made with the right people at the right time, but keep your “radar” on for people scamming or exploiting you.

The fashion industry is a fast, complicated institution full of many eccentric individuals. To please one individual may not be pleasing to another, while to please the RIGHT one may launch a young model’s career. There is an element of trend “followers” involved in responding to whatever the trend “setters” say is IN the moment, so the industry is truly guided by the elite, high fashion magazines. What does an editorial model look like? Back to the trends, this answer can have variations dependent upon the moment or particular designer. On average, an editorial model is not the standard, classic beauty that most people think of as being considered “pretty”. There are exceptions, but there must be something very unique and special that can make the model stand out. Often, editorial models have a somewhat quirky look that stands out as obviously unusual. Odd and exotic looks, very tall height, slim built bodies, and models who have the ability to be “chameleon-like” in their appearance are candidates for consideration as an editorial model. It sometimes is an odd personal experience for the model that felt awkward and different growing up and then they are placed in a unique position where they are made into fashion objects of beauty.

Editorial print pictures are artistic and expressive without words, but at the same time are meant to show the garments you are wearing, or whatever image the model is promoting in the best way possible. The poses are much different than catalogue, and the way the body is expressing the story requires a talent. Some may call the talent “acting”, and it’s a modeling skill that only emphasizes the importance of what every good model should possess. The skill of being a chameleon that can change to the mood of the moment easily is much easier to work with versus having the same looks over and over all of the time. When an editorial piece in a magazine is about showing an “edgy” look and a pretty model just wants to show how pretty she is…she has failed. She has failed herself, the photographers, the stylists, the designers, the magazines, and ultimately the consumer who sees this editorial pictorial story and gets the entirely wrong concept from her “pretty” picture. It’s not about how the model is supposed to feel about themselves, but rather doing the job that the model is booked for…a.k.a. whatever the client wants the model to portray (for instance, a.k.a. “edgy looking” model or “retro looking”, etc.). The model should always have a mental note in their mind of the “concept” that the client wants to see and bring it out in front of the camera (or on the runway). Editorial jobs are for the top potential models. If a model feels ugly or weird in what they are modeling for a magazine editorial, they must dig deep and find a way to make the concept exciting or very interesting to match the conceptual idea of what they are modeling.

One job leads to another very quickly when the models start doing editorials, but remember that this stage may not last very long. Enjoy the adventure and any perks because they just don’t happen for most models in their careers. There are so many people all over the world who dream the same dream of being a famous model and their fantasy never gets fulfilled to what they expected. So, when the elite opportunity arrives you should be aware of how fortunate you may be considered in the eyes of other models that may not have “walked in your shoes”.

For any given number of reasons, modeling is not always a highly successful occupation even for the talented person. The work is not always glamorous, either, even though the finished product in a magazine or couture fashion show may appear that way. On a positive note, models can be exposed to some small and very large perks, too. Perks are based on what you may each consider above and beyond what you actually earn in money as an extra bonus that’s not measured on your income tax statement (such as meeting celebrities, attending parties, etc). Your booking rate can increase with the more you become in demand, too. When a model is seen doing editorial spreads in different magazines…they are becoming in demand! Even though the “editorial” rate is low, this popularity branches out into a variety of other options for the model’s career that makes them very, very busy as a professional, working model.

Editorial modeling in a high fashion magazine is a PRIME booking for a model that is serious about having a career in modeling. It is not the type of assignment that you can get in most U.S. cities. New York City is the fashion capital of the United States and it is where the opportunities are for high fashion editorial work. There are other cities internationally that have a lot of editorial work, too, so a model’s willingness and financial ability to relocate and travel is a “must” in order to increase their chances in appearing in any magazine spreads. Not all American models start their high fashion careers in New York City. Many obviously want to, but few get the right opportunity. Agents may recommend that they gain more experience and exposure overseas where there are many magazines and opportunities that may help their career get better established before they venture around New York City. (We’ll discuss more about international modeling, later.)

It takes a special type of model (physically & mentally) to get a grasp on what is required of them in this type of specialty. Rejection is a big part of this career as common as the many, unfulfilled dreams. A model must cope with the reality that they are always being critiqued by many others. For the individuals who have been “good-looking” and socially accepted their entire life, it sometimes is very hard to deal with rejection based upon their “looks”. It’s not easy to take personal criticism, but the better you are at preparing for the worst comments, the better you may be at not being caught off guard. Letting it ruin your day is much better than ruining your career and self-esteem because you will need to have confidence in your skills as a model.

Your personality should adapt as you see more of the modeling industry as an insider. It may sometimes feel as if you are using every bit of your patience and self control in not trying to stick up for yourself to the many different people who may drive you crazy, but always remember what will be best for your success as a model in the long run. Don’t lose control nor lose focus of what your job is as a model and who you represent regarding the client and your modeling agency. Anything that you experience as a model that is unpleasant is usually nothing new to most other models that have worked for a little while, so hang in there and do your best to cope because there will many other models who will not be able to take the heat and drop out of modeling as quickly as they began their dream. It may sometimes be lonely or scary when you’re far away from family and friends, so you may quickly assume more independence without their support over time.

You’ll be facing issues in a modeling career that other people your age may not encounter in their job description such as nudity. In high fashion, there’s no room for too much modesty, either, because the model’s body is stripped down, dressed up, and stripped down again from client to client and garment to garment as part of the fashion business as a live mannequin (a.k.a. models). Your face and your body are part of the package used to promote the fashion story on the runway or in magazines (versus nudity for pornography). There’s a fine line between what is “accepted” in fashion that uses partial nudity versus that what the model is “expected” to portray intimately for pornography. Fine art using nude models or a revealing high fashion designer’s haute couture versus modeling nude on a website or in a pornographic magazine have different standards and is viewed by the industry as such, so be aware from the very beginning of what you are comfortable with.

Often, it’s not just modesty that is sacrificed in a model’s career that causes their parents to be on guard. Models may be placed in many scenarios that they are not familiar with and they need to trust that they are safe when they feel vulnerable. This is where the high fashion model’s agency is the key to managing its’ clients and models. Models change in front of each other and clients sometimes, wear provocative garments, and sometimes are told to act sensually with others (male and female) in front of the camera and on the runway. This is a part of high fashion editorial modeling, too, where modesty can hinder the model’s ability to perform and get the final results.

It appears that when you add in the actual physical requirements of the editorial model you may see the numbers dwindle down to who actually gets an opportunity and succeeds as an editorial model. The female editorial model is anywhere in her teenage years aged 14-19 (on average) and is very, very thin (size 0-2…maybe size 4, depending on trends) and very tall (5’9 -6’0″). She won’t have very large breasts (under 34 C-cup), nor body piercings and tattoos. (*unless approved special circumstances). Add to her body’s physical requirements a “uniquely” beautiful face with interesting features and the average number of qualified females dwindles down even further. Remember, sometimes it’s not a typically “pretty” girl who photographs like a strong, chameleon-like, editorial model…sometimes a “pretty face” just photographs as a “pretty face” and that’s not always interesting in the fashion world.

The standards for male models are somewhat similar, but their age is older (average 18-25) and their height should be 6’0″ wearing a size 40 suit with approximately a 34 inch inseam. The male models should be lean, cut, and fit versus having too many bulging muscles that don’t fit in his clothes. He, too, must be where the editorial work is either in the U.S. or internationally. The male model may face his own obstacles when faced with what is expected of him, but there are many shared basics of modeling between female and male models relating to the industry and facing rejection.

A.K.A. Models is a new online industry trade magazine for models, photographers, designers, stylists, agencies, MUA’s, and anyone that seeks to research or contribute to the modeling industry.

Wholesale Fashion Jewelry – 5 Shortcuts to Retail Success

Something in the human spirit is always itching for independence and this itch translates to a constant flow of new entrepreneurs that so often gravitate towards fashion jewelry. What is so irresistible about this accessory? Beyond the high profit margins that wholesale fashion jewelry can open for retailers lies an intrinsic beauty that creates truly wearable art. Yes, wholesale fashion jewelry offers plenty of profit potential that enables retailers to turn small investments into the longest mark-up in the fashion industry, but the magic of fashion jewelry’s beauty stops consumers in their tracks and this magnetic attraction, more than anything else, brings the entrepreneur into retail sales specializing in jewelry.

Many of these new fashion jewelry businesses begin on the simplest level with retailers buying wholesale fashion jewelry and presenting it to friends and co-workers. Easy sales and new found profits ignite a fire to grow the business, but what step comes next? As a twenty-five year veteran of the wholesale fashion jewelry industry, I have seen business after business start in this way and often grow to become the major supplier of fashion accessories in a community. The learning curve never ends as fashion jewelry evolves as well as retail tactics, but some things never change and these key techniques will have positive impact on your fashion jewelry business.

But first, how are you going to sell your treasure of wholesale fashion jewelry? Outgoing personalities love the active sale. Visit businesses, do parties, set up in flea markets or craft shows, and bubble over with enthusiasm as you introduce stunning fashion jewelry to consumers. All they need is a crowd and permission to set up. Bingos, festivals, school picnics, car shows, sporting events-the list is endless. Overhead is low and actually stops when not engaged in sales activities. But so does sales, so many prefer brick and mortar businesses with a higher overhead, but continuing business even when you’re not there.

The quieter, methodical personality may not be up to this bubbling enthusiasm and choose a passive sales mode. Successful businesses often build without the entrepreneur ever engaged in active sales to the consumer. They connect with beauty shops and other locations to provide fashion jewelry on consignment with the owner profiting as well as the entrepreneur. Methodical personalities think out the details like how to handle shrinkage of missing items with no sales recorded. Increasing price and lowering consignment fees compensates for losses when fashion jewelry has open exposure that can result in more shrinkage. The flip side is reduced sales in secure environments like showcases or behind the counter, which reduce shrinkage, but unfortunately, also sales.

Okay, both personalities have a selling method they are comfortable with and both can expand their business with online marketing by working on websites while their sales support them as the websites grow, climbing higher in the results of major search engines. But what about the 5 shortcuts to retail success? They boil down to pricing, selection, presentation, knowledge, and benefits.

-First comes pricing the wholesale fashion jewelry. New entrepreneurs often feel shock waves as they see the wholesale cost compared to retail prices they paid as consumers. The first temptation is undercut all the competition. Stop there!-because fashion jewelry is cyclical and low prices generate low profits that don’t carry retailers through the tough times. Do you want to spend all your earnings on restocking wholesale fashion jewelry and covering overhead? Of course not, you want to grow your business and make a profit and pricing is important.

Retail uses a term called keystone-a nice word for doubling the wholesale price. Make keystone the minimum for mark-up in fashion jewelry and look for the items that give you room for far longer mark-ups. The upside has no rules. Let your intuition guide you because prices can always come down, but it is difficult to go up.

-Next comes selection and this is a factor that major retailers like fine department stores are always struggling to get right. Stroll through one and you will see they have reduced staff on the floor so selection often has to sell itself. The fine department stores need “no miss” choices and have resources, forecasts, statistics, and trained buyers to make these decisions. Small retailers don’t need to be discouraged because this isn’t rocket science and you are closer to the clientele in your location than any major retailer.

Making the perfect selection rests on the age and demographics of your main customer base. Add this to the fashion trends of the season and you are close to perfect. How do you keep up with all those rapid changing fashion trends? Well rapid change is a myth. Trends change very slowly-often over a decade. Yes, colors and subtle adjustments occur every season, but today we are in the midst of classic trends that started in the early 21st century and have a promising future. More on this when we cover knowledge.

-Now for presentation-making the fashion jewelry look special. Ever notice how necklaces clumped together on a tee bar on top of a showcase seem to scream “I’m on sale” while the stuff in the showcase whispers “I’m special”. That’s presentation and how it has changed even for fine department stores.

Teri Agins in The End of Fashion details how department stores that were once “the first visual contact with fashion” and “introduced merchandise concepts to customers” changed in the late 20th century to a collection of brands. Agins quotes one upscale shopper who “was appalled when she discovered $19.99 Nine West shoes displayed right next to $350 Chanels” in her favorite department store that was compromising its image of elite fashion. Make an item look special and it takes on the perception of higher value.

-Next comes knowledge that is worth more than price. Don’t believe it? Think of items you bought because the sales person impressed you with a deep understanding of the product. That was worth more than price. I personally experienced this lesson when I did a trade show with a colleague. I told my customers the fashion jewelry was a real value at the price. His sales person painted a word picture of the wholesale fashion jewelry with the season’s apparel and wrote more orders without the customers even knowing the price.

Knowledge is knowing the trends and knowing the item. Consumers trust a well-informed source and when you know what is today’s style and why it looks right on the customer, you remove the burden of choice from the buyer.

Knowledge today goes deeper because classic trends in fashion jewelry bring gemstone components, shell, Murano style glass, Millefiore, and more to jewelry designs. A story is worth volumes in explaining glass jewelry and knowledge of gemstones that removes the doubt about whether it is real. Don’t be overwhelmed about understanding the trends and knowledge of today’s components because everything is detailed in a report, Wholesale Fashion Jewelry-The Magic of Trends (find a link to the report at the foot of this article).

-Finally there are benefits. Think of benefits as vision-what the customer envisions. Anyone that buys fashion jewelry wants to make a positive statement. They want a look that is flattering and appropriate. So like the car commercial running on the radio, features describe the details like length, color, texture, and shape while benefits say “matches apparel while complementing your complexion”, “draws attention to your slender neck”, or “creates a youthful look that is so you”. The old adage of sell the sizzle, not the steak, gets to the point. Pick the right item for the customer, be sincere, and sell the sizzle.

Will all this work in a slowing economy? Absolutely! In worrisome times women appreciate an escape valve of some small new purchase. What fulfills this better than fashion jewelry? Apply the five shortcuts and lift your customers’ spirits with a feel-good experience.

Choosing Fashion Accessories

Would you like to improve and update your appearance, at the least in terms of your fashion accessories and style? If you are, you may not just want to look at the latest in fashion trends, as far as clothing, but you may additionally like to examine the latest trends in fashion accessories Fashion related accessories are quickly increasing in popularity, though many people still have no real idea exactly what they are.

In relation to fashion accessories, you will find that a wide variety of differing products are included. Fashion accessories, such as fashion clothes and such items, come in a number of differing sizes, shapes, and styles. You can find fashion accessories that are created for young kids, teenagers, men, women, small sized, and plus sized people. A few of the many fashion items that you might find at one of your local fashion shops or on-line stores are described here.

The most popular fashion addon items is jewellry. As was previously discussed, fashion accessories are designed for all varieties individuals, regardless of age or gender. For teens and children, fashion jewelry items that are fashionable often include colorful pieces, including charm necklaces or charm bracelets. In terms of men, a very popular type of jewellery often includes large pendant necklaces, many of which display a cross or another popular or significant symbol. As for ladies, trendy items of fashion jewelry consist of earnings, rings, necklaces, bracelets, pins, and so on.

Another type of fashion accessory that you may have an interest in buying is a purse or even a handbag. Teens and women most commonly own purses and handbags. A purse is often used to describe a bag which is smaller or compact in size and handbags tend to be a little bigger. Handbags and purses come in a number of differing styles; therefore, it’s common for many ladies and teens to possess more than one purse or handbag. Actually, many individuals out there prefer to match their fashion accessories, including their purses and handbags, with the clothes that they wear.

In conjunction with handbags and purses, travel bags can be considered a fashion accessory. Travel bags are much like purses and handbags, except you will find that they’re often created for both females and for males. A travel bag might include a smaller bag that can be used as a carryon bag for an airplane ride, a diaper bag, as well as a laptop carrying case and so on.

Shoes and boots are also considered a fashion accessory, although many do not necessarily think them to be. Most often, females’s shoes and boots are considered as fashion accessories, as opposed to men’s shoes and boots. Certainly one of the reasons for that is due to the large choice of females’s shoe styles that you’ll find available for sale. For instance, it’s more than possible to find athletic shoes, casual sandals, elegant sandals, flat dress shoes, high-heeled shoes, and so forth. As with handbags and purses, many women own multiple pairs of shoes and many endeavor to coordinate their footwear, particularly for work, with the rest of their ensemble.

Another one of the many differing types of fashion accessories available for purchase are belts. For a lot of men and boys, belts aren’t necessarily considered a fashion accessory, as much as they’re a way to hold pants up; though, the same does not actually ring true for females. women’s belts come in a number of differing sizes, shapes, and styles. That is definitely one of the reasons why females’s belts and belts which may be designed for kids and for teens are often considered as fashion accessories. One can find belts out there that are created for wearing with an informal pair of jeans, as well as a pair of conventional kaki pants for work.

Belts, handbags, purses, travel bags, jewelry, and shoes and boots are just a few of the countless fashion accessories that you may be able to find for sale at one of our local fashion shops or even online. As a reminder, fashion accessories are a great way to spice up any wardrobe, especially one that can use an updating.

The World of Fashion

Fashion is one of the most interesting subject in the world. Its an important aspect in most culture. Different clothes are worn in different cultures. There are number of colors and variety of clothes that are worn by different people in different regions of world. There are number of different styles, colors, clothes and accessories.

Fashion represents one culture different to the other. Fashion is one the great way to express ones feelings. Bright colors show happiness. And the opposite colors will show probably sad, and especially at a day like that everyone is wearing black. Fashion also depends on mood and situations. People dress up as per the occasions. On some happiest moments of life or any party or wedding people love to wear bright and stylish clothes. And on some sad situations or on lost of someone people mostly dress up with white and black dresses, depends on their region or culture.

So fashion is the only element that makes your day special with your love ones. If we talk about India, then India is very rich in using bright colors, long dresses specially on some special events and occasions. India has number of cultures and festival in it. For every festival different styles of clothes and appearances are used.

Fashion shows are also playing an important part in spreading fashion. Fashions shows play an important part in spreading one’s culture and fashion in other cultures. Through fashion shows people know about fashion of different cultures, try to grab them and no doubt we love the fashion trends of others and always remain interested in knowing others’ fashion.

These days number of fashion shows and fashion weeks are organized in different parts of the world, showing different cultures, variety of clothes with number of styles and attractive colors. Fashion shows have become an important place to know about new fashion and fashion trends. Fashion shows are organized on corporate levels and number of celebrities and common people participate in it to get the ideas on new fashion and clothes.

The Kentucky Derby 2012 – The 138th Run For The Roses

The 138th Kentucky Derby, or this year’s Run for the Roses takes place on the 5th of May in Louisville Kentucky at Churchill Downs Race Course, and will as always be attended by celebrity movie stars, sports stars, music stars as well as everyone who is anyone in the world of horse racing. It has also been frequently attended by Royalty and top politicians from many countries. The Kentucky Oaks will be run the day before, and also attracts a large celebrity following and will also be enjoyed by the local Louisville residents who will take the day off work to start their weekend early.

The Kentucky Derby meeting is not just about horse racing, it is a month – long festival for absolutely everyone to enjoy some wonderful experiences and thrills that will be remembered for years to come. It starts as always with the Pre – Thunder Party, at Bowman Field on April 5th. This event raises money through MacDonald’s for the Thunder Over Louisville event, which is perhaps the best air display in the USA, and also the best firework display and features in the top 100 events in the USA. The festival also features top events like the Wine Festival, the Pegasus Parade, the Great Riverboat Race and the Balloon Festival, all family friendly events. The atmosphere in Louisville in the run up to the Kentucky Derby is especially magical. A Pegasus pin, a collector’s item will gain you free entry into festival events. You can purchase the pins locally, or order them in advance.

High Society parties include the now famous Barnstable Brown annual do, hosted by the family in their mansion. Tickets for this celebrity attended event will sting you a few grand each, but the profits are donated to Diabetes Research and education programs. Tickets for this are highly prized and the most sought after, so you need to be quick!

Make sure and book accommodation early, unless you are fond of camping! There are many excellent hotels in Louisville, my personal choice is the Embassy Suites. The breakfast included there is to die for, it will really set you up for any racing day and the staff are the best. Another is the Crowne Plaza, a beautiful hotel and they even provide transport locally. Car parking is a drama on the weekend of the Kentucky Derby itself, best option if you must have your car is to park with one of the local residents who will charge you anything from $20 upwards for the privilege. There is a shuttle and park and ride service available to Churchill Downs, so it would be wiser to leave the car at the hotel and use that. Taxis will be expensive, and you can expect to have a lengthy wait for one, probably walk it quicker!

Kentucky Derby is also a fashion parade, and as you are going to be rubbing shoulders with high society you need to dress appropriately or you could be left feeling a little uncomfortable. Ladies – sort out the hat first as this is the most important piece of your attire this time, then model the remainder around that. They usually say bigger is better, but lately the headpiece sported by the much admired and beautiful Kate Middleton is all the rage. Neither will this delicate and very feminine piece leave you with hat hair at the end of the day! You need two bags, a clutch for your betting bobs and cash, and a tote bag to carry an emergency kit. That should include of a stylish pair of flat shoes or pumps just in case, and wet wipes to clean up if you get caught short. Best option for the rest of the outfit is a simple spring dress, keeping the emphasis on your hat but do have a wrap of some description as the weather can be a bit unpredictable. Gentlemen will find themselves very fashionable in a colored jacket and matching slacks perhaps topped off with a bow tie. Hats are not necessary, though there are many top hats to be seen sported on the day.

There is nothing like the thrill of being at the races. For me the excitement is part of the challenge to select the winner, and I always choose my bets at the meeting just before the race, as the jockeys are getting on board. The horses are all fired up to go, their heads are held high and proud, their hooves lifting well off the ground with each step. They are having their adrenaline rush anticipating the race that they have trained so hard to win. It is just a feeling and intuition, but this strategy always worked for me since my first race meeting attendance at Phoenix Park in Ireland some 20 years ago when out our party of 30 or so I was the only one left with a punt to my name on the return journey. I chose three winners that day, a 16 / 1 long shot who I only put a tiny amount on and kicked myself for, a 2 / 1 shot, and finally I had the lot on a big horse called Gran Alba who romped home at 11 / 2 odds. This funded dinner and drinks for the whole party in a lovely Irish pub en route back to the hotel. Needless to say, I returned with the same 30 Irish punts I started out with but what an experience and I smugly finished a bit of a hero among my penniless peers!

Of course everyone, especially race horse owners and trainers are hoping to discover a repeat of the legend Secretariat. The Kentucky Derby is the first of a series of three races which also includes the Preekness and the longer Belmont Stakes. Should any horse win all three, he will be a Triple Crown winner, even winners of the first two races usually get caught out at the Belmont. Secretariat not only won the Triple Crown, but broke all records doing so, records yet to be broken. He won the Belmont by an impossible near 40 lengths, cruising over the finish line as if he would run forever. Nobody knew back in 1973 just how amazing this horse was as he lost his previous race before the Kentucky Derby, running with a painful abscess in his mouth. He was off his food right up to Derby day, so anyone betting on the pre – race form perhaps put their bets on second horse Shams who also broke the previous records. Secretariat sadly got Laminitis, an excruciating disease in the soft tissue in the hoof and had to be euthanized at the age of 19, but not before having sired 600 foals. He was the only racehorse to be given the honor of a complete burial, rather than the traditional head and hooves only. His heart was never weighed, but a solid estimate gives 22 pounds, almost 3 times the normal size of a horses’ heart. This explains somewhat his extraordinary performances, a bit like putting an aircraft engine into a speedboat!

Churchill Downs not only is a racecourse and home of the Kentucky Derby, but also has a museum on site. Don’t go thinking you will whip around this in a half hour, spend time there with the interactive exhibits and there will be a guide who will make your visit really enjoyable. The Grandstand has been refurbished, and offers a huge choice for watching the races. Millionaire’s Row has the most premium lounges, also the Turf Club. This is where the celebrity race attendees will watch the race. These lounges offer open bars, instant betting, plated meals and other features but you may fall over backwards at the cost of the ticket! Suites are available at the finish line though come at likely a five – figure amount but that cost would be shared by the 20 plus guests enjoying the luxury. That is a great option if you are going as a club or large party, luxury and the best view at a comparative bargain! Club House tickets vary greatly depending on the proximity to the finish line, as do lower Grandstand tickets. General admission gets you in to the other internal side of the track, but you could battle to get a view of the race which would be a shame to miss for the difference of a few bucks more.

The Kentucky Derby has many traditions like the Mint Julep cocktail, made from of course only the best Kentucky Bourbon. It is traditionally served in a Julep cup, these cups are issued each year and race attendees proudly keep them to take to the race the following year. Do get your hands on one for this year if you can – they will of course be sought after collectors’ pieces. The name “Run For The Roses” is an old tradition and refers to the garland of 554 red roses presented to the Kentucky Derby winner, being draped over the horse. This tradition began in 1883 when New York socialite E. Berry Wall gave roses to the ladies at a post-Derby party attended by Churchill Downs founder and president, Col. M. Lewis Clark. It is thought that her gesture gave Col. Clark the idea of making the rose the race’s official flower. The Governor of Kentucky awards the garland and the trophy.

The Kentucky Derby Festival is not just the Pride of Louisville, but a major part of the culture and heritage of the USA. It is anticipated with excitement by thousands of racing fans, celebrities, horse owners, jockeys and trainers as well as the people of Louisville each year. On the 5th May, housewives, moms, students and thousands of people who never normally go within a mile of a betting shop will make small bets just to be a part of it, visitors from all over the world will attend, and the rest will have to settle for the TV. This is the richest two minutes of racing, not just for the prize, but the cash value of the winning horse instantly soars into millions of dollars, and the world is then hoping to see millions more added by the same horse winning the Preekness and the Belmont. Who knows? We will all just have to wait and see!